Statistics · Dutch beauty industry · Updated September 2026
Dutch beauty industry statistics 2026: salons, clinics, nails, botox and spending
How many beauty salons, hairdressers, nail studios and cosmetic clinics does the Netherlands have, how fast is the sector growing and what do the Dutch spend on looking good? Every figure below links to the original source (Statistics Netherlands, industry reports, Nivel, IGJ, NVWA and market research). Themes are in English; the sources are mostly Dutch.
79,205
The Netherlands has 79,205 hairdressing and beauty-care businesses in Q3 2026 (SBI 9602), up from 33,735 in 2007.
Bron: CBS StatLine 81589NED, Bedrijven; bedrijfstak (stand 3e kwartaal 2026)
46,175
There are 46,175 beauty salons and pedicure businesses (SBI 96022) in Q3 2026, a 158% increase since 2007.
Bron: CBS StatLine 81589NED, Bedrijven; bedrijfstak (stand 3e kwartaal 2026)
95.5%
44,100 of the 46,175 beauty salons and pedicure businesses (95.5%) consist of a single person.
Bron: CBS StatLine 81589NED, Bedrijven; bedrijfstak (stand 3e kwartaal 2026)
All figures
22 figures · 16 sourcesMarket size
33,030
The Netherlands counts 33,030 hairdressing businesses in Q3 2026; 82% are one-person businesses.
11,298
11,298 nail stylists were registered with the Chamber of Commerce in early 2023, 44% more than in 2018.
Bron: KVK Regiodata, 21 februari 2023 (2023)
Growth
+24%
Businesses whose main activity is beauty care, pedicure or manicure grew from 36,585 in 2020 to 45,350 in 2025 (+24.0%).
Bron: Marktdata, 26 november 2025 (2020-2025)
Revenue
+9.2%
Hairdressers, beauty specialists, pedicurists and manicurists posted 9.2% more revenue in Q4 2025 than a year earlier; 71% of salons grew.
157.3
The revenue index for hairdressing and beauty care stood at 157.3 in 2023 (2015 = 100).
€2.17 bn
Dutch hairdressers generated €2.166 billion excluding VAT in 2023, up 9.1% on 2022.
Cosmetics market
€3.7 bn
Dutch consumers spent over €3.7 billion on personal care products in 2025, about €206 per inhabitant; 16.8% of sales are online.
Employment
55,059
55,059 people worked in the hairdressing sector in 2023: 33,377 entrepreneurs and 21,682 employees.
Reviews
4.2 stars
The average Dutch nail salon scores 4.2 stars on Google; a new set of artificial nails costs €41.20 on average.
Bron: Laudius Nagelstudio-onderzoek (week 40, 2023) (2023)
Botox and fillers
550,000
Over 550,000 botox treatments were performed in the Netherlands in 2022, up from nearly 250,000 in 2019; filler treatments rose 80% to 294,000.
Bron: Erasmus MC, 19 oktober 2024 (Decates e.a., Oxford University Press 2024) (2019-2022)
1 in 29
One in 29 Dutch women aged 18 to 70 has botox treatments and one in 35 has fillers; about eight women for every man.
Clinics
186
The number of cosmetic injectable clinics doubled from 93 in 2019 to 186 in 2022; NVCG-affiliated cosmetic physicians grew from 83 to 193.
Bron: Erasmus MC, 19 oktober 2024 (Decates e.a., Oxford University Press 2024) (2019-2022)
Safety
175
Reports to the Dutch health inspectorate (IGJ) about botched botox and filler treatments rose from 35 in 2024 to 175 in 2025.
Bron: IGJ-meldingen, via LINDA.meiden (28 augustus 2026) (2025)
Skin therapy
1,500
About 1,500 skin therapists worked in the Netherlands in 2022; Nivel expects 2,600 by 2032 and 3,400 by 2042.
Tattoos
3 in 10
Three in ten Dutch people have a tattoo; 19% regret it, rising to 34% among 18 to 24 year olds.
Online booking
47%
47% of bookings on Treatwell happen outside salon opening hours.
Bron: Treatwell for Business, 24 augustus 2026 (2026)
Google Ads
$4.62
Beauty and personal care advertisers pay an average of $4.62 per click on Google Ads, with a 10.35% conversion rate (LocaliQ 2026).
Bron: LocaliQ Search Advertising Benchmarks 2026 (2026)
€0.82
In Booked by Zara's Amsterdam campaigns a click for a nail studio costs €0.82 on average and a new client €10 to €20; laser hair removal clicks cost €5 to €6.
Salaries
€2,823
A salaried beauty specialist earns €2,823 gross per month on average; self-employed specialists charge around €40 per hour excluding VAT.
How to cite this page
All figures may be reused with attribution and a link. Please also credit the original source listed under each figure.
Booked by Zara (2026). Dutch beauty industry statistics 2026: salons, clinics, nails, botox and spending. Retrieved [date], from https://booked-by-zara.rudys.app/statistieken/dutch-beauty-industry-statistics/
Frequently asked questions
Dutch beauty industry
How many beauty businesses are there in the Netherlands?+
79,205 hairdressing and beauty-care businesses in Q3 2026 according to Statistics Netherlands (CBS): 33,030 hairdressers and 46,175 beauty salons and pedicure businesses.
How big is the Dutch cosmetics market?+
Over €3.7 billion in consumer spending in 2025, about €206 per inhabitant (Dutch Cosmetics Association, NielsenIQ data).
How popular are botox and fillers in the Netherlands?+
Botox treatments doubled from roughly 250,000 in 2019 to 550,000 in 2022; one in 29 women aged 18 to 70 uses botox (Erasmus MC).
Guides for owners
Starting or growing a salon or clinic in the Netherlands?
Our knowledge base explains, in Dutch, how to start, run and grow a beauty business, with the numbers above as backbone. Naar de kennisbank
For salons and clinics
Ten new clients in six weeks, or your €500 back.
Booked by Zara is marketing software for beauty businesses in the Netherlands. In a six-week pilot the system builds a booking landing page next to your website and runs Google Ads on the problems your clients search for. You pay €500 plus your ad budget. Fewer than ten new clients? Money back.
Sources (all opened on 5 September 2026)
- CBS StatLine 81589NED, Bedrijven; bedrijfstak (stand 3e kwartaal 2026)
- Marktdata, 26 november 2025
- Economische barometer beautybranche Q4 2025 (Marktdata, via Beauty-Pro)
- CBS StatLine 83858NED, omzetontwikkeling kappers en schoonheidsverzorging (2015=100)
- Nederlandse Cosmetica Vereniging, marktcijfers 2025 (NielsenIQ)
- Monitor Kerndata Kappers 2024 (Panteia voor Brancheplatform Kappers, data 2023)
- KVK Regiodata, 21 februari 2023
- Laudius Nagelstudio-onderzoek (week 40, 2023)
- Erasmus MC, 19 oktober 2024 (Decates e.a., Oxford University Press 2024)
- IGJ-meldingen, via LINDA.meiden (28 augustus 2026)
- Nivel, 31 mei 2023 (capaciteitsraming huidtherapeuten)
- NVWA / Motivaction, Onderzoek tatoeages in Nederland (25 september 2025)
- Treatwell for Business, 24 augustus 2026
- LocaliQ Search Advertising Benchmarks 2026
- Booked by Zara, eigen campagnedata beauty Amsterdam (2026)
- Nationale Beroepengids, salaris schoonheidsspecialist (18 februari 2025)